Research Target：The people who seriously considered changing his/her service suppliers in the service industry, but do not do so in the end.
Research Objective：To understand the reason why consumers decide to stay with their service suppliers even though they are not completely satisfied with them.
Research Content：The reason why consumers prepare to change their service suppliers and why they do not still do like that. CEIBS has offered the original questionnaire, making some proper technique adjustment according to the demand of research. About the detailed please refer to the Appendix 1 <<The questionnaire about consumers change their service suppliers in the service industry>>
- Research Approach
- Data Collection
Survey Methods: Central Location Test
- Sample Frame
- Who seriously considered changing their service providers, but do not do so in the end;
- With monthly household income above 3000RMB.
- Sampling Methods
Probability Sampling: Simple Random Sampling
- Sample Size
350
- Data Treatment
SPSS Data Statistics Process
- Quality Control
- Interviewers are trained strictly twice (fundamental and about the project) by the trainers, and are going to make the simulated and experimental interview.
- Interviewing is finished under the policing of the supervisors and quality controllers, and the recovered questionnaires must be examined firstly and secondly by the supervisors, then be checked by the Quality Control Department (telephone and personal), so that to ensure the quality.
- The questionnaires are inputted by 10% double-input method in order to avoid errors.
- To make logic inspection before the data statistics.
- The final report are verified internally by three levels
Report Form：Providing the research data to CEIBS.
