Through investigating and study the components market of sofa bed of Shanghai and Beijing, analyzes the end user’s state of the fittings products of sofa bed of two places.
- RESEARCH CONTENT
(End-user research of sofabed in Shanghai and Beijing (select 400 End-users both in Shanghai and Beijing)
6.1 Purchasers and users of products
6.1.1 Purchasers of products
6.1.2 Users of products
6.2 Use of products
6.3 Categories of purchase
6.4 Places of purchase
6.5 Time of purchase
6.5.1 Material time
6.5.2 Price diversification period
6.5.2.1 Depreciation period
6.5.2.2 Promotion period
6.5.2.3 Full price period
6.6 Purchase decision-making
6.6.1 Exponentials
6.6.2 Production choosers
6.6.3 Decision-makers
6.7 Client value
6.7.1 Function property
6.7.1.1 Function demand
6.7.1.2 The importance of every function
6.7.2 Before, middle and after service
6.7.3 Brand value
6.7.3.1 Brand popularity
6.7.3.2 Quality awareness
6.7.3.3 Quality legend
6.7.3.4 Brand image
6.7.3.5 Brand loyalty
6.8 Repetitive purchase
6.8.1 Satisfaction
6.8.2 Purchase purpose
6.9 The sensitive degree to the elements of marketing combination
6.9.1 Products
6.9.2 Price
6.9.3 Distribution
6.9.4 Promotion
6.9.5 Service
